A.P.C brings sustainable fashion to a HNL (whole’notherlevel, for the less rad) with their Butler Worn-out Series.
the concept -
some like their denim fresh, others prefer them with a bit of character.
so A.P.C have come up with the novel idea of a trade-in system for their jeans.
those who are done with their A.P.C denim, can return their jeans and purchase a brand new pair for half price. their hand-me-downs are then marked with the initials of their previous owner and then washed, repaired and ironed, ready to be resold to those looking for denim with a story.
an ironic all usion to an era
when personal fulfilment was not achieved
by wearing brand-new clothing.
- jean touitou
merci beaucoup A.P.C!
ps. don’t forget the INCU warehouse sale that starts this thursday 23rd Sept!
did I mention they stock A.P.C?
BOOM!
